Tag: #AWNewYork2017

The OneSpot to Find What’s Next

Advertising Week launched its inaugural startup competition with an all-star group of judges from the investment, agency and brand world to insure the new companies were judged on their ability to make a real impact.

CA at Advertising Week NYC 2017

Alongside Facebook, Google, and Unilever, among many others, Cambridge Analytica was invited to share our insights on how data is transforming the advertising world today. 

Recapping Advertising Week: Brand Mascot Edition

My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.

Mixed Reality and the Future of Ads

At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.

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Escape to Margaritaville

When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.