Advertising Week launched its inaugural startup competition with an all-star group of judges from the investment, agency and brand world to insure the new companies were judged on their ability to make a real impact.
Creating experiences that, when delivered well, emotionally connect with audiences and transform users into something more — fans.
Using AI or other technologies to gather content and present it in more relevant ways, ways that connect with customers, remains the paramount challenge.
Alongside Facebook, Google, and Unilever, among many others, Cambridge Analytica was invited to share our insights on how data is transforming the advertising world today.
Here are my top takeaways from the most interesting themes that came up during the week.
While the market for VR is being explored and a truly mainstream audience grows, 360º video can provide a solution.
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.
When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.