AW360 spoke with Chris O’Reilly, Co-Founder of Nexus Studios about the evolution of augmented reality. He introduces the term, “Enhanced Locations,” a term coined by Nexus, and describes how they are the next creative step in marketing, made possible by AR technology.
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The Myth of the Goldfish
Why attention span among younger generations appears to be shorter. Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this arbitrary number applied at some point to our demographic’s average attention span.
I Am An Adman Turned Volunteer Fireman And My Country Is On Fire
Unprecedented bushfires have swept through Australia, devastating communities. Adland veteran Stuart Edwards shares his experiences from the frontline of fighting the disaster as a volunteer firefighter.
Building Authentic Diversity & Inclusion Programming
Just as it’s a producer’s job to create a final product that will serve the unique qualities of the recording artist, a company needs to create D&I initiatives that benefit the diverse people in the organization.
A Majority Of Marketers Worry About Rising Cost Of Facebook Ads
Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.
USPS, Amazon, Google Are Most Trusted Brands Across Generations
Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State of Consumer Trust.”
Focus On Australia: Where Taxpayer-Funded Advertising Is often Self-Serving and Ineffective
Information provided to the public, from the government, should be informative and unbiased, and not political propaganda in disguise.
This Week in Social Media
This week in social media news, TikTok is exploring a curated content stream, Twitter is considering its own payment option and user rating system while Pinterest growth outpaced Snapchat.
In 2020, Is User-Based Targeting the Most Effective Way to Connect?
There has been an increasing amount of attention cast on the advertising industry’s use of personal data for targeting purposes. The roll-out of GDPR, CCPA, and a flurry of browser-level changes to the usage of cookies have forced marketers to reexamine how they reach consumers online.
Emerging Tech in 2020: As IoT Grows, So Do Security Concerns
With the new form of tech integration into almost every facet of consumers’ lives, it’s important, now more than ever, that we understand the impact of IoT, and why consumers’ security and data must be at the forefront of all the IoT ventures.