Around 81 percent of consumers say that the many commercials they encounter online make them feel exhausted, while 67 percent consider digital adverts as irrelevant.
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Swap NPS for Key Experience Indicators: Is Your Company Keeping Its Promises?
You’re proud of your business and its unique value proposition to customers. But how much do you know about what your customers really value about their experience with your company?
The Sonic Truth Podcast: Storefront Music on Writing for Commercials
We spoke to John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
AW360 Live Podcast: Jon Kaplan, Pinterest
Pinterest Global Head of Sales, Jon Kaplan joined the podcast to talks us through the platform – and the power of slow social.
AWChat: Adobe Experience Cloud on the Past, Present and Future of Digital Marketing
Our Twitter chat today explored the past, present and future of digital marketing with @AdobeExpCloud. Here’s a recap of the #AWChat in case you missed it.
When It Comes To Diversity, Do The Right Thing And Do It Fast
To future-proof consumer brands, leadership teams must become truly diverse.
Illustration is a Versatile Branding Tool – Are Your Clients Missing Out?
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.
Perspectives With Katie Kempner: Stacy Fuller, Refinery29
Featuring Stacy Fuller, SVP, Head of Integrated Marketing Solutions at Refinery29, the leading media and entertainment company for young women.
It’s National Boss’s Day — Here’s My Recipe on Becoming a Strong Leader
Being a boss isn’t easy.That lofty job title comes with long hours, thankless tasks and difficult decisions.
AW360 Live Podcast: Sean McCaffrey, GSTV
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.