Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
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When Attending Advertising Week, Remember It’s Not About Self-Promotion
To make the most of these exchanges, remember it’s not about you when you connect with a reporter – it’s about helping them get the best stories.
Right Creative, Wrong Audience: Who’s Really Seeing Your Ads?
To some marketers, ad creative is the most crucial factor in determining campaign success.
4 Tips You Should Think About When Defining Your ‘Brand Experience’
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
4 Steps to Finding Your Social Good – Episode 2: Design
Host Chad Hickey, Founder and CEO of Lucky Forks, speaks with Meg Runeari Global SVP, Ad Operations at Teads and Sean Lee, VP, People at Beeswax
Why The Ad Industry Will Always Need Brand Mascots
Nobody has a thicker skin in the advertising industry than a brand mascot.
4 Steps to Aligning the Supply Chain Ecosystem
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Women Shaping Advertising: Katie Patterson, CEO, Happy Medium
Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency.
A Look Back At 25 Years Of Digital Advertising
Take a look at some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.
How Technology Is Extending The Advertising Experience
Emerging technology is introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them.