While advertising on an ad-free platform might sound counterintuitive, nothing could be further from the truth when it comes to WhatsApp.
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Building the Iconic: A Q&A with Turner Duckworth
AW360 recently caught up with Turner Duckworth, the creative minds behind iconic works from some of the world’s most well-known and loved brands.
Rethinking Omni: Breaking Down Sales Channel Silos
As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile.
Three Pillars That Can Save Your Subscription Strategy
In order to get a handle on how publishers can build a more effective subscription strategy, we spoke with Taboola’s VP of R&D, Ning-Ning Yu.
Is 5G On A Collision Course With Privacy?
Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and initiatives gaining steam from the other direction.
The 4 Pillars of Personalization: Audience, Context, Circumstance and Time
The key to programmatic creative success is based on these four elements of effective personalization.
Attribution: TV’s New BFF
“Attribution” is the buzzword on every TV marketer’s lips these days — and for good reason. Smart marketers put a priority on knowing what tools and tactics produce the best results.
Retail Brands: Knowing Means Growing
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more personal level.
100 Years of Advertising
From famous ad campaigns to cultural movements, here are some of the moments that stand out over the last 100 years of advertising.
Voice. Six Lessons Beyond the Hype. Lesson 6. Keep it Simple
Although voice recognition has been almost 100% accurate for some time now, the way humans converse is still hard to automate.