Today many brands, especially DTC brands, need to prove their business model and achieve performance and ROI almost immediately.
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Essential Legal Advice for Influencers
In this edition of the Influence Global Podcast, we examine the legal aspects of being an influencer
Takeaways From Three NYC Experiential Stores
Shoppers expect in-store experiences that are personalized and innovative, with education, entertainment and social media components as value adds.
An Augmented Humanity May Be Closer Than You Think
As the line between digital and physical continues to blur, today’s consumers no longer treat the two as separate worlds.
Retention: The Next Frontier for Today’s CMO
Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.
The Agency Behind 9 Emmy-Nominated Show Campaigns Shares its Favorite Moments
Emmy announcements are officially out and LA-based hi5.agency created campaigns for 8 nominated shows.
A New Frontier: Exploring the Future of Digital Brand Storytelling
Brands now have endless options for content creation and distribution, from YouTube Premium, to Facebook Watch, to IGTV, and even Snap Originals
A Marketer’s Guide to Livestreaming
Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.
CPG Players Serve Up Digital Media at the Bleeding Edge
The Consumer Packaged Goods vertical is one sector of the marketing ecosystem that could be fairly characterized as being behind the curve when the digital revolution took hold.
Deliver an Exceptional Advertising Experience Through Partners and Simplicity
When interacting with brands and advertising, today’s consumers don’t have the same linear experience that occurred before the rise of digital.