In today’s digital environment of fake news and advertising potentially appearing alongside offensive content, brand safety is increasingly a major concern for digital advertisers.
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An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes
Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster.
Who is That Adorable One-Eyed Bear Mascot for TUI UK?
At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign.
Time’s Up On Outdated Labels
Together we need to herald a new dawn, when boardrooms are filled with the best – not one gender, or one colour or one class.
I Illustrate Mascots: Cap’n Crunch’s Makeover Artist Ed Griffin
We were lucky to land an interview with Ed on National Cereal Day, fittingly enough, as he reveals more about how got involved with mascot illustration, the hardest part of a cereal box to design, and his never-ending adoration for the Quisp alien.
A Pup and His Toilet Paper: 5 Things You Never Knew About the Andrex Puppy
2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy.
Behind the Scenes with Jackson the Muppet, Three’s Ambassador
He’s purple, fluffy, and on a mission to make stuff, especially stuff that sucks, right again.
Brands Taking Risks: Why Living on the Edge Pays Off
The global FMCG sector has fought relentlessly for growth in the face of ongoing economic uncertainty and continues to struggle.
Meet the Tokyo 2020 Games Mascots!
The 2020 Tokyo Olympic Games may still be a few years out, but the votes are in for their Olympic and Paralympic mascots.
Brands, Don’t Be Evil
Technologists argue that algorithms are the future – a machine-intelligence that works in our best interests, learning our preferences and improving our lives.