Our country is seemingly more divided and polarized than ever, and ignoring the problem is simply not an option. Countries are brands, and right now, Brand America is facing a PR nightmare.
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Johnny Cupcakes Earle Get In Touch Connecting People With The Brand
In a society with multitudes of choices, uniqueness is essential if a company intends to stand out. Johnny “Cupcakes” Earle, founder of Johnny Cupcakes, stressed this point as he told the story of his wildly successful t-shirt brand on the 4A’s Centennial stage on Wednesday.
Build Your Brand With An Oath
According to the Oxford Dictionary, an oath is defined as “A solemn promise, often invoking a divine witness, regarding one’s future action or behavior.”
The Instagram Effect: Where Business and Passions Meet
Not a single seat was empty at PlayStation East theater on Wednesday morning when Instagram Chief Operating Officer Marne Levine, Glossier Founder and CEO Emily Weiss and actress and businesswoman Sarah Jessica Parker took the stage to talk all things Instagram.
From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity
Having an “if it ain’t broke, don’t fix it” mentality can be a major blind spot when it comes to cultures of diversity. In fact, Kevin Wertz, CEO of Campbell Ewald, believes this was the blind spot that lead Campbell Ewald into crisis in 2016.
Courage in the Face of Controversy
Moderator Molly DeWolf Swenson began the session “Courage in the Face of Controversy” by asking the audience to raise their hand if they think we are in a controversial, polarizing time.
Storytelling is Dead
Raja Rajamannar believes point-blank: story-telling (as we know it) is dead. He wasted no time letting the audience know where he stands on this issue at his lecture Tuesday afternoon.
Transforming Digital with Revolutionary Style
This afternoon Rachel Zoe, CEO Rachel Zoe, Inc and Editor-in-chief of The Zoe Report of Rachel Zoe, Inc sat down with Ruth Stubbs the Global President of iProspect. The women discuss the newest trends in retail: digital marketing.
Presenting the 2017 Madison Avenue Walk of Fame Winners!
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches!
Joan Creative Presents Jaime Robinson in Conversation with Rock Icon, Joan Jett
Rock & Roll Hall of Fame inductee Joan Jett also offered a variety of stories and advice about how to achieve your dreams and reach your highest potential.