While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
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Perspectives: Rachel Ashwell, Founder, Shabby Chic
Join Katie as she talks with author, entrepreneur and founder of Shabby Chic, Rachel Ashwell about the Shabby Chic aesthetic and philosophy, overcoming obstacles, the power of Instagram, and making your own home beautiful.
How to Embrace the Changes Caused by COVID-19
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
How Gen Z is Sick of ‘It’, Yet Making Things Happen
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.
Heightened Uncertainty May Bring On Ad Tech’s Golden Age
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
Adelphoi Music Podcast: Sonic Logos Part 1 – Conditioning
The start of a mini-series on sonic logos, what they are and how they work. In the first episode Jamie focuses on cinema and TV idents, which depend for their effect on making associations with a pleasurable experience.
Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
How Advertising Click-Fraud has Become the New ‘Gig-Economy’
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
7 Social Media KPIs You Should Be Tracking In 2021
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
Tis the (new) Season: A Different Holiday Paradigm
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?