Thanksgiving, Black Friday, and Cyber Monday are fast approaching, with advertisers worldwide preparing to ring in a holiday season like no other. With all of these trends in play, here’s what U.S. advertisers can expect from the mobile ad economy this holiday season.
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How Your Business Can Succeed During “Shipageddon”
With the holidays fast approaching, many ecommerce experts have predicted a “shipageddon” phenomenon with delays and chaos adding to the end-of-year drama. Despite a challenging year for most businesses, ecommerce has experienced tremendous growth in 2020.
Getting Personal: Driving Sales by Targeting Consumers in a Personalized Way
Account-Based Marketing (ABM) is the hottest marketing trend out there right now, and for good reason – ROI.
How to Tell the Perfect Startup Story
It started with a chance meeting and an innocent question. What 30 years in journalism taught me about storytelling for business.
Learn From 8 Businesses That Are Thriving During The Recession
The pandemic has disrupted the arts, entertainment, and retail industries in a major way. But, many businesses in these sectors have embraced remote technology to provide a viable and profitable path forward. Here are a few examples to inspire you.
How To Evolve Your Brand Messaging For The New Normal
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging won’t resonate the way it once did.
The 2020 Holiday Shopping Experience
While spending remains strong – many shoppers plan to spend equal or more on gifts this year – it’s clear that consumer priorities are shifting.
How Media Agencies Are Harbouring Weapons Of Mass Distraction
An influx of digital communication combined with other apps and tech tools, however, comes with the risk of overwhelming and distracting employees, leading to reduced productivity and impacting mental health.
Branding Insights for Founders of Color and Minority Founders
Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.
Here are the Top Tips for Preventing ACH Credit Fraud
Forced to work from home during COVID-19, accounts payable departments have accelerated plans to move away from paper checks and pay more of their suppliers by ACH.