Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
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Five Advantages of a First-Party World
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
The Political Advertising Molds We’re Shattering in 2020
Now that we’re heading into the final stretch of 2020 campaigning, on the backdrop of a resurgent worldwide health crisis, we see that everything we’ve learned in past elections does little to guide us to this finish line.
How to Use Content Marketing in Niche B2B Industries
As a B2B business, you know how much effort and time it takes to get your content to the niche audience you’re writing for. Did you know that about one-fifth of content marketers feel that their content is achieving their goals well?
Factors That Influence Attention in Display Advertising
With Statista predicting more than $150 billion in global display advertising revenue despite the pandemic, it’s clear that display is a critical component of most marketers’ plans — and is likely to remain so.
2020 Election Showcases OOH Formats
Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.
SocialCode Announces Rebranding, Changes Name to Code3
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
The Future of Rideshare
Uber and Lyft saw a sudden drop in ridership at all hours when the world hunkered down to shelter in place. Now, as communities gradually reopen, many people wonder about the future of the rideshare economy.
How Brands Can Use Amazon To Land Under The Christmas Tree This Season
Amazon has kicked off the Christmas shopping season even earlier this year, with its rescheduled Prime Day event perfectly timed to cater for consumers fearing a festive sell-out and empty stockings if they don’t grab their gifts fast.
Launch of JansenHarris, Award-Winning Brand Consultancy, in London
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).