In France, we have an expression to describe institutional overreach: “To be more Royalist than the King.” That is an apt way to describe how CNIL–National Commission on Informatics and Liberty–has over-interpreted General Data Protection Regulation (GDPR) enforcement in a way that has led to unintended consequences.
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Why Sponsored Listings Will Be the Last Ad Standing
As a longtime observer of the industry, I’ve seen a lot of ad types come and go. When certain tactics and formats vanish, it’s typically because of one reason: They no longer have a relevant place within the user experience.
Spotless: Noah Hawley
As Executive Producer, Creator, Writer and Director of Fargo learn more about Noah’s thought process to create content that connects with viewers.
In Times of Uncertainty, Brands Need to Double-Down on Community
Just as stockbrokers are becoming increasingly wary on where or how to invest in today’s pandemic-influenced market, so too are marketing teams becoming increasingly wary on where or how to invest their budgets.
Prep your Search Strategy for the Cyber 5 This Holiday Season
What used to be two competing days, Black Friday and Cyber Monday, is likely to morph into one giant block of mostly online shopping this year. Deemed the Cyber 5, the long weekend from Thanksgiving to Cyber Monday will bring a host of new elements for search marketers to consider.
Get Creative, Avoid Lockdown
Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun.
The Challenges of Advanced Data-Driven Marketing in Big Brands
While adopting a vision and a program for data-driven marketing is top of the agenda for most CMOs, many companies still struggle to understand their marketing attribution across the entire online ecosystem.
Q&A With Josh Cyphers, President of Nvoicepay
Josh Cyphers, President of Nvoicepay, a FLEETCOR company that transforms the way firms pay their \suppliers, provides insights into the changes and trends businesses are experiencing in B2B and mobile payments and how it’s impacting businesses moving forward.
Use Social Content to Freshen Up Your Email
A lot of marketers would categorize email as the cozy sweater to social media’s black dress. While not as sexy as some newer channels, for years, email has taken the top spot in marketing ROI, and in a 2019 Econsultancy survey, respondents still picked email as the most effective marketing channel, with social media ranking only fifth.
ROAS Will Revolutionize TV Advertising – But Only If Marketers Understand What Sits Behind It
Growth marketers look to ROAS (Return on Ad Spend) as a source of truth for media strategy. To put some math behind it, ROAS is (Revenue generated by the advertising campaign) divided by (Cost to run the advertising campaign). In simple English, it is the amount of revenue generated from every marketing dollar spent.