With social issues being brought to the forefront of the cultural zeitgeist and a contentious election underway, it is now more important than ever that advertisers be cognizant of where they are allocating ad spend and in what environments their content is landing.
Images
On World Mental Health Day 2020, Cactus Communications Releases Report on Researcher Mental Health
The CACTUS Mental Health Survey Report contains an analysis of a survey designed by Cactus Communications and analysed by Shift Learning, aiming to better understand the area of researcher mental health.
A New Chapter in Times of COVID-19
Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.
Acceptance, Diversity and Authenticity: Tips For You From NABS’ B.A.M.E Senior Leader Mentors
Some of our industry’s most revered leaders came together at Advertising Week to share their career learnings and advice at our B.A.M.E Leaders speed mentoring session. Here, they reveal their hopes for the industry following BLM as well as their tips for progressing your career.
The Mall as a Platform
Many are finding ways to mimic the in-person shopping experience and all are working to streamline strategies to closer bridge the gap between the online and offline worlds. There’s one ally, however, that brands have put by the wayside that still holds significant potential for spanning digital and physical engagement: the mall.
In Digital Innovation Briefs, You Have to Pick a Lane
Digital innovation is seen as a swiss army knife of audience engagement, but too often these briefs are set up to fail because they’re missing a critical distinction: what kind of behavior are you trying to create?
6 Digital Marketing Tips to Advertise & Sell CBD Oil Online
Cannabidiol, more commonly known as CBD, has been one of the hottest commodities in the market since the widespread legalization of cannabis in the United States.
Facebook’s New Feature is a Game Changer for Marketers
In the business world, Facebook is a formidable force because of both the audience reach that number represents, and because of the unique ability, Facebook has to reach very specific consumers with very specific messages.
How Can We Maximise the Power of Premium Content in a Post-Lockdown Environment?
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?
Uk Advertising Export Group Launches ‘Made Global’ Campaign
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.