Twitter’s Vice President of Global Client Solutions, Sarah Personette, joins to discuss her role at Starcom, her times at Refinery29 and Facebook, as well as her current role at Twitter.
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Apple’s SKAdNetwork vs. Google’s Privacy Sandbox
The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.
Capturing The Spirit Of Summer 2021 With Intelligent Creative
A combination of the roadmap out of lockdown and an effective vaccine rollout means UK consumers are starting to envisage a more positive future.
Going to the Mat: Small-town Daktronics Lights Up the World
A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.
Driving Client Growth in 2021
Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.
Great Minds: Willie "Too Big" Hall, Drummer and Music Icon
Willie “Too Big” Hall is perhaps best known as the drummer in the legendary Blues Brothers band but he is also an absolute musical icon having played with such legends as Booker T. & The M.G.’s, Isaac Hayes, Rufus Thomas and the reformed Bar-Kays. HIs life story is truly remarkable.
Why All Marketing Today Can, and Should Be, Performance Marketing
Performance marketing has always belonged to the lower funnel, to the end of the customer journey, to programmatic and search — or so the thinking goes.
B2B Marketers’ New Job: Listen
To better understand the rise of intent, B2B marketers need to think about their core function: listening to what their prospective buyers are looking for.
Q&A with Robert Velez, Director, US Multicultural & LATAM, Vevo
Ahead of Vevo’s AWAdvance event on 25 May, 2021, we sat down with Robert Velez, Director of US Multicultural & LATAM Sales at Vevo to discuss the LATAM market and Vevo’s unique and growing position within it.
Reset, the Podcast: Rose McGowan Entrepreneur, Actress, Activist, Author
This is Mental Health Awareness Week. If ever there was a woman to whom Suki Thompson should talk to about wellbeing and resetting in her Reset Podcast series, Rose McGowan is that woman.