Data is at the heart of the COVID-19 crisis, from its management to its resolution. It’s important to recognize that the data in question can be highly personal and sensitive.
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Can Customer Data Brighten Your Summer?
Natalie Cramp, CEO of data science company Profusion discusses how retailers can use data to determine if and how consumer behaviour has changed after lockdowns.
Masters of Creativity, Featuring Mathe Okaba
An Afropolitan’s Viewpoint on Advertising
We’re All Direct Brands Now
Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to “flatten the curve” and save lives.
The COVID Divide
Vaughan Edmonds at global brand experience agency Sense explores the differences in attitude towards COVID-19 in different groups and the importance of brands responding in the right way.
Best Practice Concepts For The Modern TV Viewing Environment
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
Time to Manage Subscription Anxiety
On average, before the pandemic, one out of every four consumers canceled at least one subscription within a six-month period. This number of cancellations is set to increase as the financial consequences from the crisis start to filter through.
Bringing Sales Online to Diversify Your Revenue Streams
Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales.
An Advertising To-Do List for Brands During the Pandemic
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
Uncommon Thinking: The Responsibility Of Marketers
Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.