Darlene Love is widely recognized as one of the most distinctive and powerful voices ever in popular music.
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Food Delivery Ad Spend Reaches $269 Million During Coronavirus
A Kantar study of food delivery advertising during February 2-April 11 shows ad spend in the category at $269 million, down just over 5 percent compared to the same time frame in 2019. Despite the modest decline, a handful of food delivery brands actually upped their ad spend during coronavirus.
Great Minds: Christena Pyle
Christena J. Pyle is the executive director of Time’s Up Advertising. Previously, she served as director of diversity and inclusion at Omnicom and director of Adcolor.
Win By Staying In!
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.
How Brands Can Better Navigate A Highly Charged Political Landscape
In the age of value-motivated boycotts, contagious Twitter rants, and radical transparency, many brands are rightfully fearful to wade into the murky waters of politics. The unfortunate truth, however, is that brands must be prepared to participate in the political conversation.
Great Minds: Steve Cropper
Steve Cropper gained fame as a member of the Blues Brothers band. Rolling Stone lists him 36th on their list of the 100 Greatest Guitarists of All Time. Mojo ranks Cropper as the second-best guitarist ever.
How the Coronavirus is Changing Digital Advertising
The coronavirus has brought huge changes, and, even after the worst is over, advertisers must navigate it. From the strategic shifts in brand and performance to the demand for trusted news content, smart marketers will start acting now to get ahead.
Reality of Drone Delivery Unveiled – Myths, Mistakes and the Way Forward Revealed
New Government testing initiative opens the way to fast growth for UK drone industry
News Flash. Multicultural Consumers Aren’t Stereotypes. They’re Culture Drivers
In order to keep up with these tech-savvy, privacy-first, woke generations, we must shift our perspectives from stereotyping to learning.
Q&A: As Brands Hit the Reset Button during COVID-19, Consumer Connection Takes Priority
As our world faces new levels of disruption caused by COVID-19, brands are acting swiftly to protect their bottom line while adapting to customers’ newfound constraints and concerns. Although these short-term remedies are necessary, what kind of impact will they have in the long-term?