Bryon Lewis’ career began in the era of segregation when African Americans were ignored by the advertising industry. With his agency, UniWorld Group, now over 50 years old, the ad veteran looks back over an amazing legacy that changed the world of advertising.
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6 Tips to Turn Your Hobby Into a Successful Business
Everyone dreams of having a job that they love. So, if you’ve got a hobby that you’re passionate about, and you’ve been wondering how to start your own business or about small business ideas to try, it may be time to put the two together.
The For-Purpose Champion – Givsly For-Purpose Podcast Episode 1
Hear how Monica Ho, Marketing Chief at SOCi, has taken her passion to give back and spread that passion to every member of her organization.
Six Strategies to Immunize Your Agency Against A Pandemic
The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.
How COVID-19 is Changing Consumer Behavior, And What To Do About It
People are spending more time at home engaging with media, yes, but the way they’ve engaged with media has changed radically from week to week over the course of the last month.
Want to Move Spend from OOH to e-Sports? Better Check Your Contract
E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
The Impact of Coronavirus On Consumer Spending
The biggest concern for US adults relating to COVID-19 is its impact on the economy, topping worries about themselves or loved ones becoming ill.
Brand Communities Are What’s Required Right Now
Many businesses, both small and large, will inevitably fail to emerge from this prolonged deep freeze. While there are purely financial reasons—cash on hand and access to capita—why some will emerge while others remain on ice, there is a less obvious key.
It’s Time for Reality Check in How We Talk About Personal Data
Today’s efforts to legislate consumer privacy are being executed with a chainsaw rather than a scalpel—and that’s ultimately going to be a problem for marketers and consumers alike.
Great Minds: Crazy Legs Conti
Crazy Legs Conti is a top-ranked competitive eater with Major League Eating. He holds world records in buffet food, French cut string beans, and corn on the cob.