Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
Images
The New Abnormal: Part Two
Part one of this series looked at how brands are reaching their customers in the “new abnormal” during the Coronavirus crisis. For part two, we’ll consider what brands must do to look after these customers and deliver an effective brand and user experience.
Searching For Opportunity: A Playbook
Like all of us, I was shocked and paralyzed with fear at the onset of the coronavirus crisis. However, I quickly moved from fear to opportunity. Two perspectives helped me make that mental shift.
Great Minds: Joanna Coles
Joanna served as the first ever Chief Content Officer for Hearst Magazines globally in 2016. She has won numerous awards for journalism and leadership.
In the Midst of a Crisis – What Role Must a Brand Play?
COVID-19 is showing us firsthand how global matters become local matters, impacting everything from financial markets to local choices on how people do their jobs or how they pack their pantries, and how to live in a community while maintaining social distance from each other.
The Sonic Truth: Audio Storytelling With Jo Piazza
Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in.
A Pandemic is Breaking the Ad Industry: Where Next?
The COVID-19 pandemic has turned the world upside down and upset markets, with some industries, like entertainment, travel, and hospitality, hitting the pause button.
Starting My New Creative Job During a Global Pandemic
Ask a creative what it’s like at a new agency and the answer is usually ‘same shit, different place’. But then a virus turned the world upside down and everything changed. A week or so after lockdown, I started a new job as a senior creative at AML Group. With working from home now the new normal, would it be a case of different shit, same place?
Separate but Together: Redefining Experiential for a Pandemic Era
For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
Reinventing the Survey for the Modern Social Landscape
Surveys will remain a vital part of the market research toolbox, but today’s brands don’t need to simply accept the well-known limitations of their findings. By layering earned data on top of survey findings, marketers can achieve the depth and scale—in both insights and audiences—required for campaign success.