Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.
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Nielsen COVID-19 Key Questions All Marketers Should Be Asking
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but homebound consumers are having an immediate impact on brands.
3 Ways Businesses Can Turn Time Into Opportunity During Quarantine
As grim as the picture may be today, millions of small business owners around the country need to grapple not just with the challenge of what to do while their operations are closed, but how to prepare for what lies on the other side of this crisis as the world emerges from quarantine and returns to business.
Great Minds: Lubomira Rochet
Lubomira Rochet joined L’Oréal in March 2014 as Chief Digital Officer and member of the Group’s Executive Committee.
Coronavirus Hit Food Industry Hard—Here’s How They’re Responding
There’s a silver lining to the restaurant closures: brands have the opportunity to put public health ahead of profits and help their community through acts of altruism.
Reaching Stay-At-Home Customers in an Unprecedented Time
With the massive influx of social chatter around the pandemic, brands find themselves navigating an unprecedented moment that requires an efficient and effective social good response.
5 Steps to Pivoting From In-Person to Virtual Events
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
A Twinkle in the AI of Future-Gazing Businesses
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
5 COVID-19 Communications Strategies
As we all scramble to reinvent our businesses, here are 5 quick ways you can protect your brand and your sanity in the days and weeks ahead while setting your brand up for an amazing snap back when we get to the other side of this crisis.
Apps Are No Longer a “Nice to Have”
Mobile’s rise has been stratospheric, and in a few short years has become the ultimate way for brands to reach consumers wherever, whenever. This new dynamic hasn’t just shifted how brands and consumers interact with each other but also changed consumers’ expectations of brands as a whole.