The connection of physical objects with virtual information will offer new innovative applications in the future. Here are some of the most exciting use cases of touchscreen object recognition for interactive displays, tables, and video walls.
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Brandless was Based on a False Assumption
Spend enough time focusing on one thing and you’ll discover all its faults.
Why Early Adoption Is Not Enough; Evolution and Iteration Need To Be At The Forefront of Business’ Minds
Survival of businesses is no longer a question of strength, but rather a question of the ability to iterate, adapt and evolve.
Mike Bloomberg Has Got All The One Liners … On Billboards
Political ad spending on out of home media is increasing, according to Kantar tracking. Lamar Advertising CEO Sean Riley predicts a bump from the political category in 2020.
How to Shift the Prime Real Estate Advantage to the Mobile Screen
Big Box stores have an inherent advantage in advertising: their prominent location in prime real estate. The very act of passing one on the way to work is a reminder that they exist, and, conveniently offer everything we may need at any given time.
How to Win on Amazon in 2020
Amazon will only get stronger. Relying on brand strength in other channels isn’t enough to succeed.
For Data, The Only Way Is Trust
In a world of growing complexity and digital upheaval, brands must focus more than ever on building trust.
Provide Content Solutions That Meet Your Customers At Each Stage Of Their Journey
From fueling discoverability to boosting your output volume for newsletters, licensed content can help you generate engagement while creating genuine, emotional connections between you and your audience.
Uncommon Thinking: The Great Hack, Cast and Directors
If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.
The Sonic Truth: Stitcher’s Erik Diehn On Distribution and Discoverability
Stitcher’s CEO discusses the company’s place in the consumer listening journey, the current state of the podcasting industry and how its advertising arm, Midroll, is helping brands reach consumers in unique and effective ways.