Creative director John Messum, 55, and art director Rachel Kennedy, 31, are calling time on ageism in advertising. With twenty years between them, the pair explain why their collaboration works and how the future of advertising needs to be built together, across generations.
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Should You Keep Buying What You Cannot Measure?
A few weeks after Google announced Chrome stopped supporting third-party cookies, experts are still discussing how programmatic buying will weather the storm.
Building Trust in a Digital Age
Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.
How Differential Privacy and Federated Learning Will Shape the Future of Personalization in a Post-Cookie Age
Today, nearly 70 percent of digital spending is powered by some form of recommendation engines.
More ‘We,’ Less ‘Me:’ Why Online Communities Are On The Rise
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
Twitch To Reach 47 Million Views By 2023
This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.
Context Matters: Amplifying Your Brand Message
Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?
How to Take a Culture-First Approach for Successful Digital Brand Advertising
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.
Experiential Marketing Q&A: Alan Doyle, COO, Set Creative
Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.
Supreme’s Red Oreos Are Going For $10,000 On eBay
Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International as part of its spring-summer 2020 collection, which launched today. A three-pack of cookies goes for $8 at New York City Supreme stores and will be available to buy online next week.