The customer journey has never been more important, if we are to capitalize on the promise of personalized advertising. But how? To answer that, let’s step back in time to a simpler age.
Shop Like Someone is Looking: A Look at What VR Could Do for Retail
While meandering around an industry event, I came across an exhibit for “360 VR chat” and got in line. It all seemed innocuous enough with the typical vendor set up of a few cafe tables, smiley sales people and glossy one pagers … then things got weird.
Fashion Brands Buying into the Local Age
While the news of Drexler’s departure requires a moment of reflection in the fashion world, it is short-lived, for taking Drexler’s place is James Brett, famously of West Elm.
How to Build a Modern Masterbrand
Nick Licence sat down with fellow Dentsu leaders Moensie Rossier and Koichi Yamamoto as they attempt to have a “realistic” fireside chat and discuss the Modern Masterbrand at Advertising Week Asia. “Modern Masterbrand” is a process Dentsu created to help brands becomes the master of their company.
OOH Advertising Applications for AI Discussed at #AWAsia
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized.
The State of Mobile Data Usage in Japan
Nielsen shareed their data with the AWAsia audience and forecasted the future of digital usage, and applications of the data shared.
How to Win at Being an Outsider
I’m a legal alien. I’m a Georgian-born, British-bred, consultant working in New York. In 2013, a mentor of mine suggested I hide this part of my identity in order to land a job in the US.
Your Midnight Moment: Enter to Showcase Your Work in Times Square
The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment for the full month of September 2017, 11:57 PM – 12:00 AM, in celebration of the 14th edition of Advertising Week in New York.
Global Players: A Conversation with Jean Lin
As Global CEO of Isobar, one of the most prominent full-service digital agency networks in the world, Jean oversees more than 6,000 digital marketing professionals across 70+ locations in over 45 markets around the world.
Bringing Back the Whole Marketing Team and Better Use of Data with Google
Dan Taylor, Global Managing Director, Global Display & Programmatic for Google, Inc. started his keynote presentation with some hard truths about the problems with channel marketing.