Consultancies are increasingly making recommendations for what clients can and cannot handle in-house, often by advising which technology stacks they need to invest in, to best handle these newly in-housed responsibilities.
Effective Research Can Help Your Business Create Better Ads
Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.
Machine Learning Fundamentals: Where to Begin When You Want to Influence Customer Journeys
It’s an exciting time for Machine Learning (ML), in particular. Knowledge of ML has been growing over recent years, but now we finally have both the scale of data and the ability to put it into use.
The Enduring Power Of Like
When the brand’s initial allure falls away, the same rational positives can become negatives and rejection can quickly follow.
Podcasting Through the Eyes of Art19
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
Creating Fandom: Storytelling Through Experiences
Everybody loves a good story. But the narratives that really build fandom, start relationships and make passionate advocates, are epics; they’re worlds in their own right.
Writing An Article For AW360
As a valued partner, we’d like not only to welcome you to the Advertising Week family but invite you to join and contribute to AW360, our digital media platform.
$16 Million for Trees: Influencer Marketing At Its Best
By analyzing a recent campaign that raised the bar for social impact, the #TeamTrees campaign, we will unpack exactly how your brand can harness the power of influencer marketing at its very best.
The Sonic Truth: Differentiation Through Sound: Radio
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Q&A: Meet Donnie Broxson, the Agency President Offering His Perspective on Consumer Fatigue
Donnie Broxson, President of Ascento Advertising has built a career out of breaking through this consumer fatigue. He sat down with us and spoke about these ideas, and more, including multicultural marketing and some core elements to bear in mind as it relates to fighting indifference.