The new generation of healthcare consumers are now demanding high-touch user experiences, something the often impersonal and clinical healthcare industry has not been great at.
TechX Profile: Codec
At Advertising Week Europe, AW360 speaks with AI-powered marketing company Codec.
Retention: The Next Frontier for Today’s CMO
Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5% improvement in customer retention rates can result in a 25 to 95 percent increase in profits?
Why Nike Gets Experience Right for Women
Nike embodies a customer-centric approach and is delivering the kind of customer experience consumers crave.
Why Customer Metrics Are More Than Numbers
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Create For The Attention You Are Demanding From People
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.
TechX Profile: ChargedUp
At Advertising Week Europe, AW360 speaks with mobile-charging company ChargedUp.
5 Ways to Gather Consumer Insights Before you Launch Your Business
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Perspectives: Jean Freeman, Principal & CEO, Zambezi
Katie talks with Jean about what it’s like working with family and how the impact of a family run business has helped mold her career path.
A Marketer’s Guide to eSports Competitions
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.