Intense competition for enrollment – classroom and online – is aimed at two core audiences: teens and their parents. College marketers are using out of home (OOH) ads to reach both.
In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots.
And the award goes to . . . large formats with endless creative options.
Marketing pros surely admire the fundamentals that fuel the niche ad genre of the sports-fan billboard.
Bold ideas need a bold platform.
The massive prep for Hurricane Florence reveals the sophistication for modern out of home (OOH) media.
Spotify won the big prize at the 2018 OBIE competition — fittingly “Platinum” — showcasing how other media rely on out of home (OOH) advertising.
States and tourist attractions use OOH to draw visitors. In the past, I’ve been asked, “have you seen OOH ads that promote states that with no billboards?”
Production manager Inbal Weinberg explains how and why billboards were used, in this Q&A with the Outdoor Advertising Association of America.