We continue this series of the best examples of creativity created under lockdown with this, from Aldi, created by BMF.
Brand Stars
Creative Showcase: Sydney Film Festival and M&C Saatchi Need Film Lovers’ Help
Luminaries of the Australian film industry created short videos from home urging lovers of Sydney Film Festival to donate money to ensure it has the capability to keep telling and sharing great stories.
Creative Showcase: Ogilvy and Mobile Network Voxi Inspire Us With This Home Made Ad
As part of our continuing series on quarantine creativity, Ogilvy and The Mill collaborated on a spot for youth mobile network VOXI.
Creative Showcase: New Zealand Tourism Board and Special Group
We continue this series of the best examples of creativity created under lockdown with this, from New Zealand’s tourist board, created by Special Group.
Creative Showcase: DDB NZ Reminds People How Much They Missed Big Mac’s
For many McDonald’s addicts, the enforced lockdowns were made harder still by a lack of McNuggets, Fries or Big Mac’s. Well, New Zealander’s, the wait is over.
Creative Showcase: Dentsu and Disinfectant Brand SMV Japan Created An Anime Public Information Video That’s Wildly Catchy
Created by Dentsu Japan for disinfectant company SMV Japan and the brainchild of Creative Director Yusuke Shimano, the ‘Stay Alert Song’ is one of our favourite pieces of advertising, frankly, we’ve ever seen.
Creative Showcase: Ogilvy and Dove Remind Us That ‘Courage Is Beautiful’
In 2002, Dove’s ‘Beauty Theory’ campaign was born. Their newest campaign pays tribute to the heroic front-line healthcare workers around the world fighting COVID-19, all of who have captured the hearts and affections of billions in recent months.
Creative Showcase: An Important Message For Our Dogs
Brands are finding incredibly creative ways of producing work during less than ideal circumstances. We (virtually) sat down with Huge Group Creative Director Meg Douglass, the brains behind Canidae’s latest spot.
Successful Retail Experiences Get the Job Done For Their Customers
The convenience of online shopping and drastic shifts in the way we discover products have long threatened the existing retail model, and it feels almost trite to say that retailers now recognize the need to seriously update the blueprint.
In a Crisis, Successful Brand Response Requires an Infrastructure Based on Authenticity
Marketers and marketing pundits pontificate endlessly on the importance of brand authenticity, but the ongoing COVID-19 pandemic is laying bare precisely which brands have taken that message to heart—and which ones have just been paying it lip service.