Verizon Media is proud to announce its 2019 collection of best-in-class, innovative advertising campaigns.
Culture Crafters
The Changing Faces of Video Games: Influencers and GaaS
To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.
Driving Culture And Embracing Periods Of Transformation With Smirnoff’s Jay Sethi
We sat down at Advertising Week NY to talk about his experiences in marketing, the importance of risk-taking when it comes to shifting perceptions and why consumer brands must always be at the forefront of change.
Need to Reinvent Your Brand? Join the Digital PR Revolution and Align your Company Perspective
As new digital capabilities offer users an overabundance of information and the average attention span of an online user declines to only 8 seconds, the window of opportunity to capture the attention of stakeholders narrows.
Translating the Innovation of Mattress Brand, Purple, Digitally
In an effort to demonstrate product innovation and increase conversions Purple worked with Verizon Media to showcase its brand through media-rich 360 post-tap experiences, as well the Moments suite of e-commerce ad units.
A Higher Purpose: Agencies’ Shared Responsibility of Social Change
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
Stop Downplaying Ageism, or Even Worse, Leaving It Out
On September 24, AARP and Getty Images launched The Disrupt Aging® Collection, visual content that can help brands worldwide begin to combat ageist stereotypes, while simultaneously changing the way we depict aging in media and advertising.
Getting to Diversity and Inclusion: Authenticity, Accountability and Action
Calling it a trend is dangerous. Diversity and inclusion aren’t like facial hair or designer pet-carrier bags; it’s the inalienable right of all people and a fundamental requirement for a progressive, civilized and equitable society. It matters, a lot.
Merging Art And Science With Dara Treseder Of Carbon
During this episode of “Marketing Today,” I interview Dara Treseder, chief marketing officer at Carbon.
It’s the End of the Media Department. And it’s About Time.
The media ecosystem is more complex and fragmented than ever, and as we move into the future, traditional agencies must transform to survive.