Invalid traffic (IVT) has long plagued the digital advertising industry—costing marketers all over the world billions of euros due to inflated impressions, misrepresented metrics, and inaccurate reporting.
Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
Longtime lead guitarist of Jethro Tull, Martin Barre, joins Great Minds to discuss his decades with the legendary band, including having played and recorded some of the most acclaimed guitar work for all time, as well as his solo projects and other collaborative works.
In this first episode of Kids in Control featuring Harry Hill, Harry discusses how to make a perfect meme, how to stay current with pop culture, and the pressures of being woke.
This week, Great Minds is pleased to welcome Suzanne Powers, Global President and CSO of McCann Worldgroup. Suzanne discusses both her early career path, as well as her current role at the helm of the McCann marketing empire.
A sonic logo plays different roles over its lifetime, as it becomes more familiar through repeated exposures. At the start, it has more to do with positioning; at the end, it ‘says’ very little, but reinforces our sense of the brand’s permanent place in our world.
