BBDO has created an eerily beautiful commercial capturing all we’ve been through and a stirring message to maintain hope.
We continue this series of the best examples of creativity created under lockdown with this, from Carlton & United Breweries’ (CUB).
Argentina created a series of print ads in a campaign based on the bad decisions made by leaders of different countries in response to the Covid-19 Pandemic for Prensa Callejera.
In 2002, Dove’s ‘Beauty Theory’ campaign was born. Their newest campaign pays tribute to the heroic front-line healthcare workers around the world fighting COVID-19, all of who have captured the hearts and affections of billions in recent months.
As people adapted to new routines, many became more mindful about their media consumption, seeking out things to make them feel more upbeat and keep them entertained.
Brands are finding incredibly creative ways of producing work during less than ideal circumstances. We (virtually) sat down with Huge Group Creative Director Meg Douglass, the brains behind Canidae’s latest spot.