The Pop-Up Biz: Harmonic Retail

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DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how:

  • Websites need to work with the store flow and be integrated into pop-up design
  • Modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs
  • Success includes measuring the halo effect of of brick & mortar retail on online sales and return savings

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