The Pop-Up Biz: The Show and Tell of Experiential Retail

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Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, and besides leading Showfields, she also co-founded the venture capital group The Fund.

On this episode of The Pop-Up Biz podcast with Katie Hunt:

  • Katie shares Showfield’s mission to make opening a brick-and-mortar store as easy as launching a website
  • She explains how partnerships with artists and major brands often lead to the most interesting results and drive foot and web traffic.
  • And, we discuss the power of maintaining relationships with a committed customer base.

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