Evan Lang, VP of Revenue and Partnerships in Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company.
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The Second-Screen Win: How Advertisers Should Play The Super Bowl
If you’ve watched a lot of football this year, the odds are you’ve heard references to new efficiency metrics like DVOA and EPA. You may have noticed teams getting more aggressive on fourth down and two-point conversions. These are two of the visible signs of the analytics revolution hitting the NFL.
What Strategists Can Learn from Music’s Crossover Artists
Each day, brand strategists genre-bend, blur strategic lines and connect creative dots. We must go beyond embedded stereotypes, cross over mediums, personalities, and pull everyone together to get and stay on the same strategic path.
ZAZ10TS Brings Art and Nature to Times Square
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
Contextual Targeting Is Leagues Beyond its Legacy, Here’s Why
There’s good reason why we’re leaning so heavily into context; it provides many of the benefits of PII based audience tactics without any of the intrusive and creepy aftertaste. I will, however, say that the future will look a lot different than its past.
Getting Out of London
For a long time, many people in “Adland” have seen London as the only real location option in the UK for building a meaningful career. Yet if you were offered the ideal role, perks, benefits, better work-life balance and career progression, surely, you’d consider it even if it was outside of London?
Super Bowl 2020: Where is Sports Broadcast Headed?
2019 certainly saw brands take center stage. While the sports showdown itself resulted in a fairly meager scoreboard of just 13-3 to the New England Patriots, the halftime shows and commercial breaks succeeded in captivating audiences with a series of creative efforts from the world’s largest brands.
Deep Learning Models and Emotion-Based Advertising
The concept of creating an emotional bond still holds true today, but with the rise of digital, the way brands reach consumers has been refined, opening the door for new tools and approaches.
From Small Venues To Sold Out Arenas, Esports Marches On
Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
We the People Demand our Data Back
As a consequence of Facebook’s Cambridge Analytica scandal back in 2018, State governments are finally putting more protection around consumer privacy and permitting people to take back control of their data.