2019 was chaotic on many fronts. We were—and still are—stressed out, overwhelmed and looking for escapes. CBD ran rampant, cocktail sessions managed to rebrand friendly drinking excursions into self-care, and everyone kicked off a podcast.
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What the CCPA Law Means for You
With the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020, only a few weeks away, chances are high that your clients who do business in or with the state of California are wrapping up last-minute details to ensure they’re in compliance with the coming regulations.
Podcasting Through the Eyes of Art19
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
The Challenging Thing About Mentorship Is All of It
The word “mentorship” induces yawns, cringes and raised eyebrows, indicating that it may not be the thing we’d all rather dive into. It is the esoteric cherry-on-the-cake achievement for extroverted juniors and networking gold medallists, mentoring is something many would do, if they truly understood the long-term benefits.
5 Years Since CVS Health Quit Big Tobacco: Healthier Customers, Stronger Brand and Financial Growth
It’s been more than five years since we kicked the habit and took tobacco out of every CVS Pharmacy across the country. The attention that decision garnered across the consumer and healthcare landscape continues to resonate today.
3 Areas Our Industry Needs to Address to Stay Relevant in 2020
As we reflect upon the year behind us and plan for the year ahead, it’s worth thinking about where our industry will evolve in 2020 and beyond.
The Experience Economy Frontier and the Opportunity for Brands
t’s easier than ever to spend money, however, the rise and rise of the experience economy has meant that we’re spending less on goods and more on experiences. In fact, over the past few years, consumption expenditures on experiences have grown nearly four times faster than expenditure on goods.
Eco-Fashion: The Brands Proving Purpose-Driven is Hugely Profitable
Attention fashionistas, going green doesn’t have to break the bank. With the growing appeal of consumer environmental awareness, an increasing number of sophisticated brands are beginning to understand the huge market opportunity of approachable, stylish eco-fashion.
Read This If You Want People To Remember Your Brand Better
You’ve probably heard by now that consistent branding is important. Everyone says so – it’s one of those common business truisms that, for many, goes in one ear and out the other.
Can We Still Be Funny? Asks Rob Fletcher, Founder and Creative Partner at isobel
Good creative agencies build cultures around being human, creating real voices for brands and businesses. I think the best human trait is the ability to laugh, to make each other laugh.