Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
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7 Customer Retention Predictions for 2020
We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have all combined to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls and 2019 has certainly taught the industry a few lessons.
Diversity in the Life Sciences Industry: More Progress Needed
The life sciences industry is at the forefront of developing the newest drugs and the most advanced technology to treat millions of patients around the world. But to continue to grow, these companies must also be innovative in how they do business, not just in their products.
How-To Win Over the Next-Generation of Consumers Through Content
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup.
Let’s Address the Confidence Trap
Everywhere today we hear about the confidence gap – but what about the confidence trap?
Facebook Is Nobody’s Secret Sauce, but It’s Still a Critical Ingredient
For a time, brand regarded Facebook and Instagram as an exotic spice. Fast-forward only a few years, and Facebook and Instagram advertising is as common as table salt.
A Journey Through Sports Parade Tour Buses
Globally, brand-supported tour buses are stars of mass events to honor hometown heroes. Championship parades – like the recent World Series party in Washington, DC – showcase tour-bus bonds to the cities.
Your Customer Engagement is Down — Here Are 3 Ways to Boost It
While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.
Meatless Farm Co.’s CMO Lone Thomsen Talks Sustainable Marketing
We spoke to Meatless Farm’s newly appointed chief marketing officer Lone Thomsen about marketing a new generation of meat-free foods and the transparency needed to gain consumer trust.
How Depop Is Using Social Media To Reach Generation Z
Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network is leveraging social media to engage with an increasingly fragmented Generation Z audience.