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How Brands Should be Approaching Sustainability in Experiential Marketing
So, as we embrace Climate Week and look at this moment through a marketing lens, we need to ask ourselves – how can brands and agencies best address the issue of waste when it comes to experiential?
Five Things You’ll Learn from the 2020 Definitive Guide to Audio
The 2020 Definitive Guide to Audio is hot off the press and ready to download. It’s a quick, engaging read—try it over tomorrow’s morning coffee—and to give you a taste of what’s inside
Kumar Doshi, VP of Marketing, Lucid
Kumar Doshi, VP of Marketing, Lucid talks about bringing customer intelligence to brand marketers, advertisers, and agencies.
Mother May I Keep My Job?
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
Female Leadership is Necessary for Progressive Industry Change
Unfortunately, they are in the vast minority of female presences and they still don’t represent a majority of intersectional identities. Seeing a need for change, both women in this panel are looking to make waves and diversify a space that remains predominantly white and male.
Creative Problem Solving SHOULD Scare You, And That’s Okay
Capturing the attention of consumers is becoming seemingly more difficult, and brands must think outside the box to discover fresh and innovative storytelling solutions.
Live Sports is a Unicorn, Here’s What Brands Should Think About For Game Day
Live sports are one of the last remaining live viewership opportunities, which makes it an important moment for brands, but also one that is fleeting and needs to be supported with a robust pre and post strategy.
Creativity and Anxiety: How Great Minds Think Unalike
Continuing the discussion on creativity and anxiety, as part of the seminar series ‘Great Minds Think Unalike’ at Advertising Week NYC 2019 was this year’s guest, Oscar nominated actor and writer Jesse Eisenberg.
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again.