In our upcoming Advertising Week New York session, Digital Transformation of Consumer Marketing, we are thrilled to present you with the foremost thought leaders from DTC businesses.
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Advertising Week Q&A with Facebook Blueprint Director, Amy Brooks
Ahead of Advertising Week New York next week, the AW360 team had a chance to sit down and chat with Amy Brooks, Director, Partner Training & Certification at Facebook.
Audio: Old Medium, New Tricks
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics.
How to Fuel the Marketing Flywheel With Data
As digital technology advances, we are seeing an explosion of data, which is being generated by countless sources, ranging from IoT devices to social media feeds to online transactions. In fact, approximately 90% of the data available today was created in the last two years alone.
Want to Put Performance at the Heart of Your Strategy? Look to Gaming Companies.
Quite simply, gaming brand marketers have built performance marketing into their DNA since Day 1.
DTC Has Shined a Light on Performance Tactics
Over the past five years, direct-to-consumer (DTC) brands have done more than just disrupt industries. They’ve disrupted the very conversations that we’re having as marketers.
Navigating the Politics of College Marketing
From an advertising perspective, this is the world’s greatest opportunity. An enormous, high-impact, moveable audience wanting to absorb, engage, and get involved.
The Podcast Analytics Conundrum
Podcasts are having their day in the sun. The medium dates back to at least 200, but it’s only in recent years that interest has really started to spike.
Beautiful Inside And Out: Brands Getting It Right
Marketers and brands are embracing diverse communities in their campaigns. However, if we’re really going to turn the tide then change has to start on the inside.
The Inspiration Behind Fresh n’ Lean
It all began with family. My mission to help people live healthier, more convenient lives was borne out of my father’s health issues.