With an upcoming Presidential election people are leaning in more than ever in news content. Yet some advertisers pause before leveraging the news space for their marketing campaigns. We decided to uncover what consumers really think, and what this means for advertisers in today’s digital age.
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CPR. CTM. WTF. OOH is Real
In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots.
A History of New York Advertising
Today, New York is a bustling centre of culture and tourism. It’s a city with millions of people packed onto an island where skyscrapers block out the sun, but it’s also a melting pot for culture and a hub of creativity
Brand Belonging: How Brands Are Taking Advantage of the Next Big Social Trend
Technology and social media has both supplemented and replaced real human connections, resulting in a reported epidemic of social isolation.
Weber Shandwick Latin America Recognized with 9 Trophies at SABRE Awards
Weber Shandwick Mexico wins Agency of the Year at the SABRE Awards.
How Brands are Using Live Streaming to Expand Their Audiences
The first live video streaming platform, Justin.TV, launched in 2007, and its sole channel was dedicated to founder Justin Kan broadcasting a 24/7 feed of his life via a webcam attached to his head.
For Smart Audio, Engagement Is Key
In our most recent edition of The Smart Audio Report, our research partnership with NPR, we learned that privacy concerns remain an issue with people who have not purchased a smart speaker.
How DTC Businesses Can Use the Power of OOH to Build Brands and Drive Sales
Data-driven advertising will be a big theme at Advertising Week 2019, and nowhere is the data revolution more prevalent than in out-of-home (OOH) advertising.
Next-Generation TV Viewership Data Drives Next-Generation Measurement
Next generation measurement powered by next generation TV viewership data will finally allow TV to compete with digital on equal footing.
Hulu: A Better Experience for Viewers, a Better Home for Advertisers
Hulu’s head of advertising sales reveals why the streaming platform will continue to offer ad-supported as well as commercial-free choices to its viewers.