Ahead of Advertising Week New York, I caught up with Paul Woolmington, CEO of Canvas Worldwide for this special edition of the AW360 Live Podcast.
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Why Agencies and Private Equity Are a Strategic Fit
For the last couple of years, marketing agencies have been popular Merger & Acquisitions targets.
The Stories Behind the #AWNewYork 2019 Guide Cover Presented by Hulu
Pent up within the cover, beyond the Michelin Man, characters from numerous Hulu shows and Mr Peanut are some subtle cues as to the Advertising Week New York sessions that are being hosted by Hulu.
A Clear Difference: AdTech Solutions Built on Trust
Fueled by ongoing news reports and regulation changes, conversations about transparency and data privacy have escalated from a whisper to a roar.
Celebrating Difference: What Does It Mean To Be Truly Inclusive?
In recent years the advertising industry has experienced huge upheaval when it comes to representation. That isn’t just in the commercials and billboards we see but in the people behind the scenes creating them.
The Science of Influencer and its Impact on Influencer Measurement
In the immortal words of Don Draper: “Advertising is based on one thing: happiness.”
The Guide to Real Time Creativity
We joined the winning team of the Real Time Engagement category of the recent edition of IAB Mixx 2019 with the case “La Suerte Está Con México”. We spoke with Ignacio Márquez, Omar Martínez (Strategic Intelligence Manager) and José Carlos Hernandez (Digital Intelligence Coordinator) from the agency Beker/Socialand.
How Brands Can Drive the Conversation with In-Car Voice Assistants
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.
a4’s Wael Sabra: Product is at the Center of Everything We Do
“Product” is at the center of everything a4 does from an innovation perspective, including marketing, customer rollout and sales training.
Ask For Small Favors: The Ben Franklin Effect
Instead of treating these small moments as inconveniences, you can see them as opportunities to forge a connection with a new person and get them on your team.