Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
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Create For The Attention You Are Demanding From People
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.
TechX Profile: ChargedUp
At Advertising Week Europe, AW360 speaks with mobile-charging company ChargedUp.
5 Ways to Gather Consumer Insights Before you Launch Your Business
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Is it Human, and Does it Matter?
We are living in the age of machines. What used to be thought of as science fiction is now simply fact.
Why It’s Time to Use a 1st Party Algorithm
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
Voice. 6 Lessons Beyond the Hype. Lesson 2. Stop Talking and Start Building
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
‘Ditch the Vanity Metrics’: Native Advertising’s Path Ahead
Native advertising was under the spotlight at Advertising Week APAC 2019 as four of the industry’s leading lights went toe-to-toe to debate its merits. Panel moderator Richie Kenzie brings you the best of a robust session.
Perspectives: Jean Freeman, Principal & CEO, Zambezi
Katie talks with Jean about what it’s like working with family and how the impact of a family run business has helped mold her career path.
A Marketer’s Guide to eSports Competitions
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.