AW360 speaks with Interbrand CEO, Nathan Birch about what being mentally healthy means to him.
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Marketing Attribution in the Data Tech Age
It’s time to start bringing unbiased measurability to cross-channel campaigns.
The Future of Ads as Entertainment
Cannes shows the best of a growing trend — creating brand-sponsored stories that can stand on their own.
6 Rules for Running a Technology Practice in the Agency Space
For today’s agency, keeping pace with innovation is the minimum baseline.
The Case for Democratizing Data Science
There is no asset deemed more valuable than data (other than people, of course).
Why Blue May Be A Powerful Color For Your Small Business Brand
Given color’s power overall, and blue’s undeniable popularity, it’s worth taking a deeper look into this shade for your business.
The Importance of Knowing Your Worth
The world of business is full of surprises. For Sherilyn Shackell, Founder and Global CEO of The Marketing Academy, her big surprise came on an otherwise normal work day.
Curly Ones: Social Impact Marketing With Afdhel Aziz
In this new series we ask the tough questions of an expert in different fields of marketing to get behind the headlines and into the issues that matter.
The Mindful Leader: Chris Freel
AW360 speaks with Chris Feel, CEO of UnLtd. about the importance of mental health.
Host-read or Announcer-read? Let the Data Decide.
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…