Respect. Responsibility. Empathy. Quality. Excellence. These were words used often within the conversation between Alvaro Rattinger of Merca 2.0 Marketing and Martha Debayle, media personality and founder of the MMK group.
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Why Advertisers are Still Blind to the Risks of Brand Safety
It is said that a week is a long time in politics, but sometimes just a few months can feel like a lifetime in marketing.
The Ever-Changing Role of a Creative Director
It’s no secret that you must bend a few rules and adapt to new climates if you want to stay ahead of the game.
Twitch: The Unlikely But Important Amazon Business
Amazon’s acquisition strategy is one of the biggest secrets that the Seattle-based business manages. Announcements for small acquisitions are generally not done and the industries that are being canvassed for targets are also a closely guarded secret.
Why the Grumpy Cat Copyright Case Should Give Businesses ‘Paws’ for Thought
When Grumpy Cat, the American cat internet celebrity famed for her permanently glum facial expression, entered the public consciousness back in 2012, she quickly became more than just a typical meme, becoming the face of countless products ranging from pillows and mugs to clothing and bags.
How Supreme Fueled the ‘Hype’ Machine
Although most people know what Supreme is (that skateboarding brand with the red logo, yeah?), not many people understand who they are, their community, or what they stand for.
Facebook’s Newsfeed Changes: A Marketing Opportunity in Disguise
Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
Confessions Of An Advertising Student: Is Advertising Morally Justifiable?
Is it possible to have an ethical career in advertising? It’s something I worry a lot about before I go to sleep at night.
How to Make Leadership Work for You
One of my favorite ways of looking at leadership diversity comes from a landmark study by the Center for Talent Innovation.
Design Evolution: The Cheerios Kid and Sue
Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue.