The pressing challenge for business leaders is to understand how we can make the place in which we and our employees work the best environment for mental as well as physical wellbeing, and personal development.
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The Future of SEO – Google Assistant
We are moving into an era where we bid farewell to search and scroll. We instead are already interacting with smart speakers and assistants.
Wish You Were Here: The Power of Shareable Brand Experiences
At their best, experiences designed and built to inspire participation and social sharing can be invaluable platforms for deep consumer engagement with brands.
The Iconic Boy Behind Le Petit Marseillais
Come with us on a whirlwind tour of sunny Provence in southeastern France. Tucked away in this rolling landscape filled with lavender fields and olive groves are is a brand of beloved bath and body products called Le Petit Marseillais.
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
Escape to Margaritaville
When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.
Brands That Matter Now
In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
The Next Era of Mobile: How Apps Are Revolutionizing The Way Brands Do Business
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
Breaking Through Walls – How the Biggest Global Platforms do Marketing Analytics
At the panel today, speakers from Pinterest, Facebook and Google shared their company’s’ strategy in marketing analytics and utilizing user information to advance the advertising industry.
Movement Makers Change the World
StrawberryFrog, the world’s first and only Cultural Movement Firm, hosted a “Frog Talk” today on examples of movements that are powerful forces of change in our world and explain how businesses and customers alike can benefit from getting involved in a movement.