With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.
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How the “New Normal” Should Influence Your 2021 Media Mix
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
Unlock Online Potential with the Power of Strategic Video Content
If you lead a modern business, you know that your online presence is a crucial component of your financial success.
Adelphoi Music Podcast: Sonic Logos Part 2 – Endings
In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.
Uncommon Thinking: The State of Identity
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
Yellow & Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook
A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.
Zero-Party Data Strategies Fuel Personalization in 2021
25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to.
Collaboration is the Only way to Avoid Competing with your Friends
The benefits of collaboration have been lauded across the business community. From American Express to McKinsey, the collaboration presents opportunities for operational and financial efficiencies regardless of the industry. Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.
Marketing Data in 2021: The New Pandemic-Era Best Practices
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.
The Sustainability Agenda Drives Innovation
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.