As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?
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What’s Shaping the Future of Streaming?
Download this exclusive intelligence report from Tubi to learn what is happening in the TV and advertising-supported video on-demand sector.
Six Steps for Building a Culture of Digital Innovation
Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.
Tides Are Changing In The TV/Video Landscape: Follow The Tech
One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in the home.
Adelphoi Music Podcast: Audio Branding – The Shadow of Intel
In this new episode of The Adelphoi Music Podcast Series we share some of the fruits of our research, as we take a critical look at one of the classic sonic logos, the Intel ‘bongs’
Scary BINGO: A Metaphor for 2021 Marketing
Scary BINGO offers a window into the next year of marketing. It has all of the key elements: Something unpredictable. Something predictable. Engagement. Rewards. It’s a hybrid: physical and remote.
New Survey Reveals Impact of COVID and Remote Work on Employees
Organizations have made significant changes to enable working from home – but what has it meant for employees, and specifically their expense claims?
How Insurers Can Use Customer Communication to Make the Most of the COVID-19 Moment
With the country still very much in the midst of the COVID-19 pandemic, communication between companies and customers has become more important than ever.
Publisher’s Risks and Opportunities in a Cookie-less Future
As we hurtle towards the deprecation of the third party cookie, publishers are confronting a new reality full of risks and opportunities.
Beware Q4 As Old Fraud Tactics Get a New Life
More people are online in 2020, and so more fraudsters are targeting them. And while many companies have had eight or nine months to learn about new forms of online fraud, Q4 will be a true test, and surprisingly, well-known types of fraud are going to need some attention.