Way before Covid 19 came on the scene, in-house agencies had gone from a notable trend to more of a necessity, for all the obvious reasons – cost management and overall greater control.
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Demonstrated Allyship With The Latino Community Is Good Business Every Day Of The Week
Echoing the sentiment Lin Manuel Miranda sang in his groundbreaking musical hit “Hamilton,” it is time for Latinos to be in “the room where it happens.”
Visual Representation Of The Latinx Community Deserves Priority Every Month—Not Just Hispanic Heritage Month
Sultry. Sexy. Spicy. Machismo. Drug lord. Service worker. Farmhand. Exotic. Ambiguous. Immigrant. Invisible. Other.
5 Steps to Help Brands Avoid Fake Allyship
Many brands are quite stunned at the moment. They thought they were doing enough. People expect brands to take a stand and give back to the communities where they do business. The task may seem daunting to many marketers. What do you do? Where do you begin?
3 Bold Predictions for 2020’s Unprecedented Holiday Season
Holiday trends in recent years have fallen into established patterns, growing year over year, but 2020 is unlike any year in recent memory. Amid the global pandemic and climate of economic uncertainty, brand planning for this upcoming season needs to extend outside of marketers’ comfort zones.
Brands Need Speed and Agility to See Out 2020
As we head into Q4 it’s hard to fully comprehend the impact this year’s events are already having on consumer needs and behaviors.
How Advertising Created, Then Destroyed, American Culture
As the pandemic cracked the nationwide open, it exposed the festering underbelly of racial injustice it has routinely failed to fully address for centuries. Sector by sector, every inch of society today is being outed for biases that systemically rewarded and conferred privilege to the detriment and disadvantage of others.
The For-Purpose Agency Program – Givsly For-Purpose Podcast Episode 6
In this episode of the For-Purpose Podcast, Chad Hickey, CEO of Givsly, sits down with Marissa Tross, Group Director at Mindshare to discuss how their internal agency programs like Mindcares and The Collective authentically execute purpose driven initiatives for their clients and the community and also foster a more inclusive agency culture for their employees.
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
The New Applications of 3 Tried-and-True Marketing Principles
Despite talk of severe disruption and “new normals,” fundamental marketing principles that have guided brand stewardship for more than a century still apply.