Now, in the wake of a pandemic, B2B customer expectations have increasingly demanded that those experiences include a new dimension: the capability for smooth e-commerce transactions.
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Adelphoi Music Podcast: Mastercard’s Missteps
Mastercard made a big splash last year, but has it really lived up to expectations. Well, not yet, says Jamie, who is little impressed by their music strategy, and somewhat taken aback by their payment noise.
Let’s Build Brands Not Robots
In a world of hurt, we need to lead with heart. Robotic speeds and optimized feeds are not necessarily what is top priority right now.
Latinas: Your Vote is Our Power
This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment. In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.
Explore Generation Stream with Hulu’s Head of Research & Insights, Julie DeTraglia
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.
SMBs: 5 Questions to Help Jumpstart Your Streaming TV Ad Campaign
Streaming TV is home to a fast-growing and actively-engaged audience. Today, more and more people are watching TV through a streaming service, and many of these viewers belong to households that are choosing to live without traditional cable TV.
5 All-Too-Common Influencer Marketing Mistakes — and How to Avoid Them
Like any marketing effort, there’s no one-size-fits-all approach to running a winning influencer campaign — but there are plenty of tactical errors that can ruin your outreach before you even get started.
When It Comes to Our Mental Health, It’s Time to Move From Awareness to Literacy
After many years in the shadows, people are finally talking about mental health. There are many efforts beginning to raise awareness of mental illness with an aim towards lowering stigma, especially in this time of high anxiety, depression and overall stress.
How to Develop the Right Tone of Voice for Your Brand
Tone of voice is the way that you communicate your message, and it’s a key part of your brand voice. So if you’re going to build a strong brand, tone matters. Here’s what else you need to know about tone, and crafting the best one for your brand.
The Sustaining Power of The Hispanic Consumer Beyond 2020
Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.