The coronavirus pandemic has altered all of our lives in ways we couldn’t have imagined. We’ve lived through the first wave and now we’re preparing for what’s next, juggling thoughts of returning to the office with fears about a second wave.
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Editage and Mary Ann Liebert, Inc. Publishers Announce Strategic Partnership for Editorial Services
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.
Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
View from the NY Times: The Power of Podcast Trends
According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.
Keeping Up With 2020 – The Challenges Facing Brands
With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy.
Block and Tackle: Strategies to Reinvent the Customer Journey
A trifecta of health, economic and political crises has resulted in a major shift in consumer behavior rendering many aspects of the traditional buying journey obsolete.
Mandela on Leadership: Laysha Ward, EVP, Chief External Engagement Officer at Target
Nadaba Mandela in conversation with corporate executives, artists, musicians, and influencers all around the world.
As Advertising Week Approaches, What Should Brands be Thinking About?
In our industry, there will always be buzz (excuse the bee pun!) around the latest technologies and their corresponding challenges, so smart brands have learned to focus on things that can move the needle for their business.
The “Social Saturation Point” Isn’t a Metaphor. It’s Math.
The latest revolt against Facebook is well underway. And while the participating brands cite ethical concerns as their primary motivation, many in the industry suspect that they have also tired of Facebook for other, more concrete reasons.
Adaptability, Mental Health and Partnering to Be a Source of Support
The ideals of ‘community’ and ‘giving back’ resonated with our Team Panasonic ambassadors, with our team captain, and Olympic legend Michael Phelps uniquely suited to drive the conversation.