No matter the stage you are in on your journey, invest in truly understanding people’s values –go deep into diversity and be open to uncovering new insights and finding new audiences you may not have considered before.
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Twitter’s Alex Kennedy: D&I Should Be Treated with Same Level of Scrutiny as a P&L
“Organizing isn’t just for politics or social issues, it can, and should, be done within the corporate structure as well,” says Alex Kennedy, Global Head of Partnership Strategy and Operations at Twitter.
Quit Defunding Your Hispanic Marketing
At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing.
IDFA Opt-in: The Winter is Coming
In late June, Apple announced major restrictions related to IDFA — its ID for the in-app environment on IOS devices. These changes are truly unprecedented and put the mobile marketing industry in jeopardy, undermining the existing models of retargeting, attribution, and building look-alike audiences for iOS apps.
If Brands Want Diverse and Competitive Content, They Must Change Their Media Plans
Good publishers should hold advertisers to this standard more publicly. Many advertisers are not currently supporting “diverse and competitive content offerings.”
Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
5 Questions to Reset your Digital Strategy in the Wake of COVID-19
Now that we are (hopefully) nearing the start of the recovery, it’s time to take a deep breath and a close look at your pre-pandemic digital strategy.
Culture Next 2020: Spotify’s Annual Trend Report on Gen Zs and Millennials
As we put together our second annual Culture Next here at Spotify, one thing became clear: This year’s events have clarified — and in many ways, accelerated — trends that Gen Zs and millennials have been shaping for quite some time.
Three Areas of Investment for Marketers in Q4 2020
Once the initial shock of the pandemic beginning had passed, the reality of the next normal and drove marketers to take action. And, as unlikely as it may seem, many are making big investments in their future.
Brand Suitability is Ushering in New Rules of Authenticity
Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.