Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.
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Why the Taboola and Outbrain Merger Didn’t Click
One of the highest-profile mergers in the advertising technology and publishing business – Taboola and Outbrain – fell apart this week, nearly a year after its announcement.
Maria Bartiromo: In a Sea of Suits at the Nucleus of Male-Dominated Wall Street
25 years ago this year, Maria was the first woman to report live from the floor of the New York Stock Exchange. We caught up with her ahead of Advertising Week’s Virtual Event AW2020 to learn about the barriers she shattered and asked for a few pieces of advice we think you’ll find useful.
Great Minds: Barbara Eden On I Dream Of Jeannie’s 55th Anniversary
Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.
Sustainability Will Take on a New Meaning for Brands and Retailers Post COVID-19
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
Reaching Customers in a Complex Pandemic Era
Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
The Pandemic That Affects Our Industry Can be Healed
As if three simultaneous pandemics (a health-related, the social tension of racism and inequality and the global economic recession) weren’t enough, over the last ten years or so, our industry has gone through a “pandemic“ of its own.
Consumers Can See Through Surface-Level Commitments to Diversity—and They Expect More
AW360 sat down with Dr. Rebecca Swift, Global Head Of Creative Insights at Getty Images, to talk through their latest data detailing why visual authenticity is something consumers can sense, and will be key as we head into 2021 and beyond.
Gartner: 44 Percent Of CMOs Are Facing Midyear Budget Cuts Due To COVID-19
Fielded from March to May, the responses reflect CMOs’ optimism about business rebounding in the next year and a half, in addition to a desire to play things safe in 2021 by targeting existing markets.
Unilever: A Case Study in Marketing Sustainability
According to a recent CSG Retail and Sustainability Survey, 50% of U.S. consumers say that brands aren’t demonstrating their environmental practices.