The bond between movies and out of home media is deep and long. Filmmakers and other content creators are top buyers of out of home media: Amazon, HBO, Disney, Comcast, Warner Brothers Pictures, Universal Pictures, and Netflix.
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Google’s Anti-Discriminatory Targeting Rules Require Legal and Analytic Collaboration
While the ad world is still game-planning for how to operate once Google sunsets the cookie, the media giant went ahead and made another decision that effects targeting and goes into action much sooner.
Speculative Fiction: The End of Offices as We Know It
Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set at some point in the future.
A Direct to Consumer Strategy is Fit for the Future
Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.
Game On: Why Brands are Turning Ads Into Gameplay
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Editage and Partners in Digital Health Announce Partnership to Advance Research in Blockchain and Technology Innovations in Healthcare
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Chipotle Debuts Online Apparel Collection After Digital Sales More Than Tripled In Q2
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
Building New Habits Around Digital Self-Service
With people leaving their homes less, the data is showing that the additional time people have for digital is being spent with video subscription services and self-service digital experiences.
Addressable Content: Rigor to Relevance
As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.
Predictive Analytics Is Critical For Media Planning—Here’s Why
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.